DJ Simulator
Levelling up a new generation of fans
What we did
Art Direction
Game design
UX/UI
Industry
Gaming, music
Overview
Monstercat – a leading indie EDM label – joined forces with us and Play Pals to create an immersive gaming experience on Roblox.
Players journey from mixing in a bedroom studio to performing on extravagant virtual stages in the Monstercat universe. Along the way, players produce tracks from Monstercat’s diverse catalogue, curate DJ sets, and play shows to climb an in-game music chart. The result is a first-of-its-kind music simulation experience that introduced Monstercat’s powerhouse artist roster to Roblox’s global community.
Undertake quests, unlock new songs and gear, adopt pets, and level up to perform on 8 immersive stages modeled after real Monstercat festival productions. This blend of music content and interactive gameplay was central to Monstercat’s aim to engage younger audiences with the brand in a native environment.
The Results
280K+
Unique players within the first months of launch.
350+
Playable songs at launch.
Millions
of in game track streams
Overview
Monstercat – a leading indie EDM label – joined forces with us and Play Pals to create an immersive gaming experience on Roblox.
Players journey from mixing in a bedroom studio to performing on extravagant virtual stages in the Monstercat universe. Along the way, players produce tracks from Monstercat’s diverse catalogue, curate DJ sets, and play shows to climb an in-game music chart. The result is a first-of-its-kind music simulation experience that introduced Monstercat’s powerhouse artist roster to Roblox’s global community.
Undertake quests, unlock new songs and gear, adopt pets, and level up to perform on 8 immersive stages modeled after real Monstercat festival productions. This blend of music content and interactive gameplay was central to Monstercat’s aim to engage younger audiences with the brand in a native environment.
The Challenge
Concept to Completion
What we did
Art Direction
Game design
UX/UI
Industry
Gaming, music
The Results
280K+
Unique players within the first months of launch.
350+
Playable songs at launch.
Millions
of in game track streams
Levelling up a new generation of fans
Feature
Art Direction
Monstercat, a leader in electronic music, sought to further level up from licensing music in games to creating their first full-featured music game experience.
The goal was to distill the complex art of DJing and music production into an accessible, rewarding "simulator" game that would connect a new generation of fans with the Monstercat catalog. We mapped a "Rags-to-Riches" player journey, starting in a bedroom studio and progressing to headlining global festival stages. This structure gave the experience a familiar flow for Roblox fans while showcasing various Monstercat genres at every level.
Latest projects
Feature
Game design
To balance authenticity with accessibility, we adopted a “Simple, Bold, and Fun” design philosophy.
Core Mechanic: We designed a simplified DJ controller UI. While one-click actions allowed beginners to mix tracks, we built in combo multipliers and complex cues to reward competitive players.
Visual Feedback: High-energy visual cues (bright meters and flashing indicators) were paired with "aurally satisfying" transitions like smooth crossfades and crowd cheers.
Iterative Prototyping: Early UI versions were too technical; playtesting with target-age users led us to simplify the interface to ensure immediate engagement.
Feature
UX/UI
Points + Pets + Items
Production & Integration
Working closely with Play Pals Studios, we translated wireframes into a cohesive interactive experience:
Visual Identity: We created comprehensive style guides for 2D and 3D assets, ensuring the lighting, models, and stage layouts felt authentically "Monstercat."
Economy & Progression: We integrated a continuous rewards system where players complete daily quests to unlock songs, equipment, and virtual pets.
Music Production: We built a mini-game inspired by professional audio workstations, teaching music production fundamentals through intuitive, gamified interactions.
Testing & Launch
Internal playtests and community feedback sessions were vital in smoothing the learning curve.
Tutorials: Added a guided onboarding process for new DJs.
Promotion: Monstercat leveraged its massive social footprint to drive an initial wave of fans into the experience.
Results & Engagement
The launch proved that users wanted to do more than just listen—they wanted to perform.
High Retention: Average play sessions exceeded 10 minutes, with users playing through multiple virtual "sets."
Competitive Longevity: We implemented seasonal leaderboards offering limited-edition UGC (virtual merch), tapping into Roblox’s collector culture to sustain long-term interest.
Community Praise: Fans highlighted the thrill of "virtual DJing" as a fresh, interactive way to experience their favorite tracks.
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RAVER
@Volpetron
"If you can't handle my heaviest drops⚡️🔊 you don't deserve me at the rail"😤💖
Volpetrons a high voltage hoodied menace firing 140 BPMs and laser beams directly into your Top 8.
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